Privacy Policy Page
Privacy Policy
Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from pikapokagelato.com (the “Site”).
Personal information we collect
When you visit the Site, we automatically gather specific details about your device, such as your web browser, IP address, time zone, and certain cookies installed on your device. As you navigate the Site, we also collect information about the individual web pages or products you view, the websites or search terms that directed you to the Site, and how you interact with the Site. We refer to this automatically collected data as “Device Information.”
We gather Device Information through the following technologies:
- Cookies: These are data files stored on your device or computer, often containing an anonymous unique identifier.
- Log files: These track activity on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and timestamps.
- Web beacons, tags, and pixels: These electronic files are used to capture information about your browsing behavior on the Site.
When you make a purchase or try to do so on the Site, we collect specific information from you, including your name, billing and shipping addresses, payment details (such as credit card numbers), email address, and phone number. This is referred to as “Order Information.”
In this Privacy Policy, when we refer to “Personal Information,” we are including both Device Information and Order Information.
How do we utilize your personal information?
We use the Order Information we collect primarily to fulfill any orders placed through the Site (including processing payments, arranging shipping, and sending invoices or order confirmations). Additionally, we use this information to:
- Communicate with you;
- Screen orders for potential risks or fraud; and
- Provide you with product or service information and advertising, in line with the preferences you’ve shared with us.
We use the Device Information we collect to help us detect potential risks and fraud (specifically through your IP address) and, more broadly, to enhance and optimize our Site. This includes generating analytics on how customers navigate and interact with the Site, as well as evaluating the effectiveness of our marketing and advertising efforts.
Sharing your personal Information
We share your Personal Information with third parties to assist us in utilizing it as described above. For instance, we use Google Analytics to gain insights into how our customers interact with the Site. You can learn more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may share your Personal Information to comply with relevant laws and regulations, respond to a subpoena, search warrant, or other legal requests for information, or to protect our rights in other ways.
Behavioral advertising
As mentioned earlier, we utilize your Personal Information to deliver targeted advertisements or marketing communications that we think may interest you. For more details on how targeted advertising operates, you can visit the Network Advertising Initiative’s website.
(“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can choose to opt out of targeted advertising by using the links provided below:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out of certain services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please be aware that we do not change our Site’s data collection and usage practices when we receive a Do Not Track signal from your browser.
Data retention
When you place an order through the Site, we will keep your Order Information in our records unless you request its deletion.
Changes
We may revise this privacy policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons.